A Signature for London
- Paperback (BC)
- 03 Jul 2016
- Unicorn Press
The Johnston typeface influenced the design of the whole London transport system and is seen, in an adapted form, every day by millions on Tube trains, station signs, buses, posters, leaflets and maps. A symbol of London, globally recognised, the Johnston typeface is 100 years old in 2016. This book celebrates the typeface and the life and work of its creator, Edward Johnston. Illustrated with images from the collections at London Transport Museum and other relevant collections, it tells of the journey that the Johnston typeface has taken from Johnston’s first meeting with Frank Pick in 1913 to the advent of New Johnston and its evolution and use up to the London 2012 Olympics. The influence of Johnston on typography and design was and continues to be profound. London Transport Museum’s collection captures both the genesis of this ground breaking typography and its use, misuse and adaptation across a century. The roundel and Johnston typeface have been the basis of the brand for Transport for London (TfL) and its predecessors for over a century. Together they provide a unified corporate identity which visually unites the Capital’s transport services but have also come to symbolise London itself, giving London its signature.
Richard Taylor is a professional archivist and museum curator. Coming from a railway family in York, he set up the London Transport Archive (now TfL Corporate Archives) in the early 1990s. After this he became Head of Archives for Railtrack PLC and subsequently a Senior Curator at the National Railway Museum. Recently he has returned to the London Transport Museum as Curator for 'Johnston Journeys', the museum's project to mark the centenary of Johnston's Underground typeface. London Transport Museum explores the story of London and its transport system over the last 200 years, highlighting the powerful link between transport and the growth of modern London, culture and society since 1800. As well as exploring the past, the Museum looks at present-day transport developments and concepts for urban transportation in the future.