02 Mar 2016
Following a successful pitch Unicorn Publishing Group has appointed Booked PR as its retained agency to publicise its full publishing list from March 2016.
Unicorn Publishing Group brings together the imprints Unicorn, Uniform, Unity and Universe, the book marketing companies Unicorn Sales & Distribution, the Unicorn Bookstore and the Unicorn Gallery. The Soho based publisher specialises in cultural and military history books and offers a sales and distribution service for the publishing arm of the Imperial War Museums.
Lord Strathcarron, Chairman of Unicorn Publishing Group, commented: "I’m so pleased we have concluded our search for the best book publicity agency with Booked PR. Publicity is an integral part of our marketing mix and we need to work with a like-minded company who imagine their way into opportunities we wouldn’t normally know ourselves and who reach out beyond the database. I’m sure we will have a long, happy and prosperous relationship."
Booked PR is an award-winning specialist book publicity agency representing publishers and authors across the world. Speaking of the appointment, Managing Director Helen McCusker said: "Booked PR is excited to be representing the imprints of Unicorn Publishing Group and having the opportunity to promote such a varied and stimulating list. Among this season's highlights are a major new biography, The Art of John Piper by David Jenkins; former Home Secretary and now Conservative peer Kenneth Baker writing On The Burning of Books; and Johnny Fenn's photographic perspective of life in Nepal a year after the devastating earthquake in 2015, Light and Life in the Middle Hills, which is being supported by actress and activist Joanna Lumley OBE. We hope that these fascinating books will spark media interest, thought-provoking debate and high profile editorial."
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