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Palgrave Macmillan

Principles of Marketology, Volume 1

Theory

ISBN 9781137383143
Publication Date November 2015
Formats No other formats available
Publisher Palgrave Macmillan

Businesses today operate in a more complex and turbulent environment and face intense competition. In order to be successful, they must understand and constructively interact with their changing environment and market. In this book, Hashem Aghazadeh introduces the concept of marketology as a system to assist businesses in making effective market-related decisions to deliver superior value to their key stakeholders. The marketology creates and disseminates market intelligence and insight to ensure business performance management success, and considers strategic market management and market orientation as comprehensive and diversified phenomena.

Principles of Marketology, Volume 1 concentrates on the theoretical aspect of marketology and explains its definition, origins, background, framework, components, and tools and techniques for analysis. This modern approach offers academics, MBA students, executives, and businesses a new solution for understanding and managing their market and competition much more intelligently.

Hashem Aghazadeh is Assistant Professor and Head of the Department of Business Management at the University of Tehran, Iran. He is an entrepreneur and works as a consultant for over 100 diversified companies and organizations. In addition, he teaches and researches across the academic and professional fields of business, strategy, and marketing.

1. Achieving Business Success Through Marketology

2. Definition and Evolution of Marketology

3. Sphere of Marketology

4. Marketology System

5. Business, Market, and Competitive (BMC) Analysis Tools and Techniques

6. Business, Environment and Market (BEM) Analysis Framework

Reviews

"Marketology brings forth a new approach to teaching Marketing as a discipline. This is a textbook dedicated to marketing applications and recognizing marketing oriented business activities. In doing so the author takes advantage of a uniquely vast and diverse work experience. If you truly want to explode your business make this a must read. Remember, a pro is never out of school." —Ali Dadpay, PhD, Associate Professor of Economics, College of Business, Clayton State University, USA"Marketology is a newly coined jargon with a holistic view and innovative collection of all the market-related subjects as a comprehensive puzzle. This novel concept will absolutely set a unique business practice and philosophy. This will enable the business leaders and practitioners to manage the enterprises relying on market intelligence/insight; and also the business academicians to detect and welcome a new theoretical foundation to fully cover the matters of market in business world and terminate the identity crisis in marketing." —Tahmores Hasangholipour, PhD, Full professor of business and marketing, and Dean of the Faculty of Management, University of Tehran, Iran
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